Groupon restyles itself as the Yellow Pages 2.0
Those with longer memories will no doubt recall the days when Groupon blazed a trail across the Web with its big-saving deal-a-day vouchers and coupons. Now, the website is hoping to reignite interest in its vouchers with a new business model that’s focused on providing more than just heavy discounts.
Groupon has reinvented itself as a business listings directory, somewhat similar to the Yellow Pages. The coolest part though, is that Groupon is still offering heavy discounts on just about everything you could possibly imagine, only now they feature alongside detailed business info that includes addresses, contact numbers, email and locations maps. Check out this Fitness Cafe listing for example.