6 Expert Tips for Launching Your Website Successfully

There are more than 1.8 billion websites right now and about 200 million are active.

Are you getting ready to launch a website, and you’re wondering what are the best practices for launching a new website? How can you grab visitors’ attention?

We created this guide of tips and best practices for getting your website noticed. Want to learn more? Here are six tips for launching your website.

1. Consider a Soft Launch

After finishing the design of your website, you’re eager to get it out there and have the big launch day. Before the official launch, consider a soft launch.

With a soft launch, you let a small audience view your website. This way, you can test out your website and make note of any bugs or issues.

For example, maybe some images are not loading or the contact form is buggy. You can create a checklist of issues that come up and what to fix before the actual launch day.

 2. Set up a Coming Soon Page

Build momentum for your new website by setting up a “coming soon” teaser page before the launch.

You can also build an email list by having users subscribe to your newsletter or receive news about the website launch. You can make users feel like they’re insiders and will be the first to know about your website launch.

3. Create Content for Your Website

Before the big launch, make sure your website has valuable, interesting content that will attract visitors and keep them on your website. The content should be relevant to your target audience and can be blogs, guides, case studies, infographics or other content.

4. Have CTAs

In addition to content, you want to set up a call to action (CTA) on each of your pages. The CTA will invite users to take action such as subscribing to your newsletter or signing up for a free trial of your product.

By inviting users to a call to action, you create leads and build your email list.

5. Use SEO

One key tip is to use search engine optimization (SEO) best practices for your website and content. By applying basic SEO best practices, you’re targeting your audience and increasing your chances of ranking higher on search engine results.

Basic SEO would include using target keywords naturally and contextually throughout your website. Other SEO best practices include making sure your website is optimized for mobile.

6. Set the Date of the Launch

Our final tip is to set the right date for your website launch. It’s not recommended to launch a website on a Friday or around a major holiday. If your website experiences any issues, your dev team might not be available to fix those issues since it’ll be the weekend or a holiday.

What’s the best day to launch a website? Early in the week is best, on a Monday or Tuesday. You and your team will more likely be available to fix any issues that come up.

Final Tips for How to Launch a Website

The above tips can help you get started on how to launch a website. With the right preparation, you can provide a positive user experience for visitors so that they’ll want to keep coming back to your website.

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