Starting a new business as a salon owner is an exciting and profitable venture. Just like other businesses in the beauty industry, salons enjoy the attention of women from all walks of life seeking to beautify themselves through their hairstyle and other hair treatments. As a salon entrepreneur in the UK there are different ways to make your company grow, especially if you avoid the following grievous mistakes:

Overspending on Stock

There’s no denying that a salon having beauty products lining its shelves is a pretty sight to behold. However, it is easy to be tempted into buying more skin and haircare products than you actually need at one time. Falling for glamorous adverts promising big beauty miracles is a mistake especially when you eventually get stuck with such products going past their sell-by-dates on your shelves. Do your research on more affordable options which are effective. Clients are generally more interested in the results they get from products than the brand names they carry on the outside.

Not drawing a Line when it comes to Family and Friends

Your friends and family were there to support you at the start of your salon and beauty career. Understand where to draw the line when it comes to friends and families. Don’t get emotional about your business and begin to dole out discounts to friends as soon as they bat their lashes at you. Discounts are okay when they generate new business for you but not simply as a way to please people.

Ignoring business insurance

Business insurance is an important feature to any business as it provides an immeasurable amount of protection in particular cases. A salon entrepreneur should definitely avoid the mistake of ignoring business insurance or thinking he or she can simply get by without it. Accidents do happen, and in the event of one, it is better to be armed with a good insurance policy.

Lack of Operational Management

No matter the size of your business, whether a small home based salon occasionally delivering home service to clients or a salon in a big shop space, organisation and good structure is key. Find time regularly to go through expenses and profits to ensure you are safe financially.

Spending Money on Marketing without Results

Marketing is the key to a successful business and a lot of times, it takes up quite a lot of funds to carry out a successful campaign. The first few months of a new salon business would greatly benefit from properly targeted marketing. Marketing however, doesn’t have to be expensive to be successful. A mistake to be avoided is not carrying out comprehensive research on what marketing methods would be most effective on, considering your potential customers.