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1.11.2006Filed in Momist Luxury by Momist at 3:45 PM Prada, World-renowned fashion retailer, instructed Architect Rem Koolhaas and the Office of Metropolitan Architecture to rethink the shopping experience to create a store that would, through flexible interiors and digital wizardry, continuously support the mystique of the Prada brand. Prada SOHO is everything hip, lush and cool. It's $800 handbags and $1,300 trench coats draped around the store like art make for an enjoyable show. The Prada store on Broadway in SOHO amounts to a climax loft, a complex design representing years of urban evolution.
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Cross Street: Prince Street
Phone: (212) 334-8888
posted by Momist at 3:45 PM